編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-316-101 | Uber: Changing The Way The World Moves | Moon, Youngme | General management | On Business Platform( BM342 ) |
2 | 9-508-076 | Sony PlayStation 3: Game Over? | Ofek, Elie | Marketing | On Business Platform( BM342 ) |
3 | 9-514-048 | YouTube for Brands | Teixeira, Thales S.;Kornfeld, Leora | Marketing | On Business Platform( BM342 ) |
4 | 9-514-071 | Managing Online Reviews on TripAdvisor | Teixeira, Thales S.;Kornfeld, Leora | Marketing | On Business Platform( BM342 ) |
5 | 9-515-052 | Philips Healthcare: Marketing the HealthSuite Digital Platform | Quelch, John A.;Rodriguez, Margaret L. | Marketing | On Business Platform( BM342 ) |
6 | 9-617-046 | X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (A) | Zhu, Feng;Acocella, Angela | Operations management | On Business Platform( BM342 ) |
7 | 9-319-030 | Facebook-Can Ethics Scale in the Digital Age? | Riedel, George A.;Knoop, Carin-Isabel | Other | On Business Platform( BM342 ) |
8 | 9-615-007 | Netflix in 2011 | Shih, Willy;Kaufman, Stephen P. | Other | On Business Platform( BM342 ) |
9 | 9-705-407 | Linux in 2004 | Ghemawat, Pankaj;Subirana, Brian;Pham, Christina | Other | On Business Platform( BM342 ) |
10 | 9-714-433 | Intuit QuickBooks: From Product to Platform | Hagiu, Andrei;Altman, Elizabeth J. | Other | On Business Platform( BM342 ) |
|